AI-driven test automation, built with your team and owned by you.

We design and build AI-native test automation, including touchless test creation, self-healing tests, and parallel execution, then hand it to your team trained and ready. Playwright and TypeScript by default, or the stack you already run. For larger programs, we own quality end to end, all the way to the go-live decision.

Platforms we test

  • Salesforce Sales Cloud
  • Service Cloud
  • Financial Services Cloud
  • nCino
  • Skience
  • Adobe Experience Manager
  • Web applications
  • REST APIs

Automation and CI/CD

  • Playwright
  • TypeScript
  • Selenium
  • Cucumber
  • GitHub Actions
  • Jenkins
  • GitLab CI
  • Jira
  • Appium
  • k6
  • BrowserStack
  • Sauce Labs

Integrations and cloud

  • Apigee
  • Postman
  • AWS
  • Microsoft Azure
  • HashiCorp Vault

AI platforms

  • Claude
  • GitHub Copilot
  • Roo Code
  • Model Context Protocol
  • LLM-as-judge evaluation

Your stack, not ours. Playwright and TypeScript are our default for a new build, but we work in the frameworks your team already runs, including Cypress, WebdriverIO, Karate, and REST Assured, and with comparable cloud, CI, and gateway tools such as MuleSoft, Google Cloud, or Azure DevOps.

From the founder’s prior work leading quality and release:

35%faster test creation
20%less time spent testing
15% → 5%failures caused by UI drift

Most software doesn’t fail in the build. It slips at release.

Tests that break every sprint

Modern front ends change constantly, so conventional automation breaks and teams quietly fall back to manual testing.

Releases that outpace testing

Faster sprints, framework upgrades, and vendor platform releases change behavior faster than regression suites can keep up.

Sign-off without evidence

Go/no-go calls get made on status meetings instead of traceable results your stakeholders can review.

Passing tests, wrong outcome

A suite can be entirely green while the rate is miscalculated, the application routes to the wrong queue, or the record downstream never updates. Passing is not the same as correct, which is why we verify the business result, not just the screen.

Ways to work with us

The easiest way to start is a Health Check. From there, we build your automation or, for larger programs, own quality end to end.

Start here

Quality Health Check

Two weeks, fixed price agreed before we start

An AI-assisted review of your application’s risk, test coverage, automation health, and release readiness, with a prioritized plan you keep either way.

What you get

Our core offer

Automation Build and Handover

Fixed scope · framework in 1–2 weeks, then coverage every sprint

We build AI-driven automation for your critical journeys in a framework that fits your stack, wire it into your pipeline, and train your team to own it. When we leave, everything stays with you.

  • Framework architecture
  • Critical-journey coverage
  • Touchless test creation
  • Self-healing tests
  • CI/CD with sharded runs
  • MCP and AI agent setup
  • Quality guardrails
  • Team training and handover
How a build runs

End-to-end quality and release

Scoped to your program

Quality owned from kickoff to closure for a launch, migration, or major rollout, plus Release Assurance for every release after.

AI application testing

3-week AI Evaluation Sprint · fixed price

Chatbots, RAG assistants, and agents get calibrated LLM-as-judge evaluation that gates every release, right in your pipeline.

Need a quality leader inside your team? We also take embedded QA architect, quality program manager, and release lead roles on contract.

The QualityFirst Loop

Most firms use AI to write test code faster. We build it into the whole delivery system, in four repeating stages: create the tests, run them on every change, maintain them so they stay trustworthy, and diagnose what they find. Each stage feeds the next, which is what keeps a suite alive instead of slowly decaying.

Touchless test creation

Requirements and user stories go in; traceable test cases and runnable scripts come out, with no manual scripting and no duplicates.

Self-healing that stays honest

When a screen changes, on web or mobile, locators heal and are validated before they’re accepted. Assertions are never healed, so a real failure can never be quietly turned into a pass.

Parallel execution at scale

Playwright sharding across containerized CI pods turns multi-hour regression runs into a fraction of the time, so a full suite fits inside your release window.

Failures that explain themselves

When a test fails, a defect is filed automatically in Jira with screenshots, the Playwright trace, and a network analysis from the HAR file that pinpoints the failed or slow API call.

AI agents in the pipeline

A review agent checks every test change against your standards before merge, and a triage agent classifies each failure as a real regression, an application change, or noise.

API tests from real traffic

Every UI run captures the API calls behind each screen. We turn that real traffic into fast API-level regression tests, so integrations are covered without writing each test from scratch.

See all fourteen capabilities

Coverage that goes deep and wide.

Real failures hide in two places: deep inside one system, and in the handoffs between systems. We design end-to-end and regression testing for both.

Vertical: every layer of one system, from screen to database
Horizontal: one business journey across every system it touches

Vertical depth

Each application is tested top to bottom: the screens users see, the APIs and services behind them, and the data they write, so a passing UI never hides a broken record.

Horizontal, end-to-end journeys

Business flows are tested the way customers experience them, across applications, integrations, and API gateways, like an application submitted online that has to land correctly in Salesforce and downstream systems.

Regression that fits the release

Tiered suites, from smoke to targeted to full regression, with risk-based selection that runs the right tests for each change instead of everything, every time.

Test cases managed as an asset

One source of truth for test cases, organized by feature and by business flow, traceable to requirements, versioned, deduplicated, and retired when they no longer earn their place.

Where we go deep

One quality practice, applied to any web application, with specialist practices for the platforms where generic testing falls short.

Web, mobile, and APIs

Customer-facing and internal web apps, mobile web and native apps, the APIs behind them, and the integrations between them, with automation architected to scale across a whole portfolio.

Salesforce

We test through the screen and then verify what actually landed in the data, across Sales Cloud, Service Cloud, Financial Services Cloud, and nCino.

Adobe Experience Manager

A page can look perfect on author and still break on publish. We test authoring, publishing, and the handoff between them.

AI-powered applications

Chatbots, generative features, and agents tested with LLM-as-judge evaluation built into your regression suite.

Why QualityFirstQA

Senior-led, every time

Every engagement is scoped, built, and handed over by a senior quality architect. Nothing gets passed to a junior bench after the sale.

You own everything

Your tests are open-source Playwright code in your own repository. No platform license, no lock-in, and nothing to lose if we part ways.

Evidence behind every release

Whether we build your automation or run your launch, you get traceable results and a clear go/no-go recommendation your stakeholders can review.

For larger programs, one partner from kickoff to closure.

We own quality across the whole program instead of joining for a testing phase at the end, with AI assisting every phase.

See each phase in detail

  1. Kickoff and discovery

    Scope, success criteria, and a map of where your application carries risk.

  2. Quality strategy

    Traceable test strategy, environments, and test data.

  3. Delivery and project management

    The quality workstream run like a project, across every team involved.

  4. Test automation

    A Playwright regression suite for the journeys that matter most.

  5. Release management and go-live

    Deployment validation, cutover, and a go/no-go backed by evidence.

  6. Hypercare and closure

    Stabilization, defect burn-down, and a suite your team keeps running.

Who does the work

QualityFirstQA was founded by Avneet Dhanoa after 15 years of taking banking, semiconductor, technology, and enterprise SaaS programs from build to go-live. The person who scopes your engagement is the person who builds it.

About QualityFirstQA

  • Took a digital bank from build to launch, running the 20-person QA and release organization behind it
  • Built a Playwright framework from an empty repository to coverage of more than 100 applications
  • Makes the release go/no-go call for a global line of business, with test teams across five regions

Where this approach comes from

Three programs from the founder’s prior work, anonymized. They are why the method on this site looks the way it does.

Banking

A digital bank, launched on time

A new digital bank had a fixed launch date and no independent quality function. A 20-person QA and release organization was built around it, with a traceable test strategy and an evidence-based go/no-go. It launched on schedule.

Semiconductor

Automation across 100+ applications

A large enterprise portfolio had no common automation approach. A Playwright and TypeScript framework was built from an empty repository, with standards and CI guardrails, and adopted by a 10-engineer team across more than 100 applications.

Technology

Release quality across five regions

A global line of business releases with test teams in five regions and a fixed CI window. AI-augmented tooling, self-healing tests, and sharded execution keep full regression inside that window, and every release ends in a documented go/no-go.

Read the case studies

Planning automation, a launch, or a major release?

Tell us where your testing stands and what you want to change. We’ll suggest whether a Health Check, an automation build, or a bigger engagement fits best.